Carrying out research on factors underlying negative opinion on the Government and providing appropriate strategies to address such negative opinion.

Propagating Government policies, programmes and disseminating accurate information.

Advising the government on best practices in dealing with the media.

Anticipate public concerns and responding to them appropriately.

Liaising with the media on matters touching on the Government, media and the general public.

Liaising with ministries/departments on matters relating to dissemination of relevant information pertaining to their operations

Editing and producing journals and other publications aimed at improving Government image.