• Tourism Policy.


• Development and Promotion of Tourism.


• Kenya Tourist Development Corporation
  Kenya Tourist Board.


• Kenya Utalii College.


• Catering Training and Development Levy Trustees.


• Tourism Trust Fund.


• Bomas of Kenya


• Wildlife Conservation Policy.


• Kenya Wildlife Service (KWS)


• Wildlife Clubs of Kenya.


• Kenyatta International Conference Centre


• Corporation Marine Parks.

1. Formulation,implementation, coordination,monitoring and review of development policies,strategies and programs related to tourism.


2. Sourcing and providing short, medium and long term financing and financial service for tourism entrepreneurs.


3. Promotion of both foreign and local investments in the tourism sector.


4. Maintaining a well regulated tourism industry


5. Co-ordination of the implementation of bilateral,regional and multilateral arrangements/agreements in the tourism sector.


6. Development of human resources especially entrepreneurial skills for the tourism sector.

The overall objective of Kenya's tourism sector is to maintain a welI regulated tourism industry. Specifically the ministry has the following basic objectives:

• Ensure maximization of tourist satisfaction


• Ensure implementation of aggressive promotion and marketing strategies.


• Facilitate new investment opportunities in tourism.


• Diversify tourism investment products and their geographic distribution in Kenya.


• Improve the standards of establishments and services in the tourism industry.


• Ensure availability of skilled manpower for the development of the hospitality industry.
• Ensure sustainable tourism Development
• Encourage and support Small and Medium sized Enterprises (SME's) in tourism.


• Promote the use of information technology/internet in tourism.


• Preserving, maintaining and promoting the rich and diverse cultural heritage in Kenya.
• Ensure smooth and efficient handling of tourists.


• Ensure mobilization of financial resources for tourism development.


• Promotion and expansion of tourism activities to increase its contribution to the economy.

1. Develop an elaborate tourism policy that will support the regional and international integration efforts by enhancing tourism related infrastructure.



2. To evolve and articulate comprehensive pro-active public relations plan that address distortions of Kenya as a tourist destination.


3. To ensure and maintain high standards of safety and health of tourists.


4. To develop suitable programs for the diversification of the tourist product range.


5. To evolve measures that will increase the quality of visiting tourists by publicizing enya's as an up market tourist destination.
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6. To improve Kenya's tourism competitive position by intensifying promotion, marketing and quality of service and products.


7. To evolve specific programmes to aggressively promote domestic tourism.


8. Promote institutional capacity in handling emerging tourism challenges through provision of the necessary operational network, information and human resources capacity building.

Tourism is an important economic sector in this country and if sustainably managed can immensely contribute to poverty alleviation and wealth creation. For instance, the sector contributes 12.6 percent of the Gross Domestic Product, 14.7 percent of foreign exchange earnings and generates over 138,000 direct jobs and 360,000 indirect jobs.

Despite the travel advisories issued by some of our tourist generating markets, the performance of the sector last year was the best in the last 15 years. The international and cross border visitor arrivals grew by 22.2 percent from 1,146,100 in 2003 to about 1,400,00 in 2004. Tourism earnings increased by 46.7 percent from Kenya Shillings 25.7 billion in 2003 to 42.5 billion in 2004. This is no doubt an impressive achievement.